There are both pros and cons to account based marketing (ABM). Some pros include that ABM can be very targeted, which can save money on marketing efforts, and that it can be more effective than other types of marketing. Additionally, ABM allows for better tracking and measurement of results. Cons of ABM include that it can require a lot of upfront work to get set up, and that it can be difficult to scale. Additionally, not all companies are suited for ABM; it depends on factors such as company size and industry. Overall, whether or not ABM is right for a company depends on its individual needs and circumstances.

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